Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogueWeenFashion Women's Square Closed Toe Pull-on PU Assorted color Kitten-Heels Pumps-shoesWeenFashion Women's Open Toe High-Heels Soft Material Solid Buckle Heeled-Sandals.AllhqFashion Women's Low-Heels PU Solid Closed-Toe Pumps-shoesAllhqFashion Women's Patent Leather Square Closed Toe Low-Heels Pull-on Solid Pumps-shoes When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.Pleaser Womens Kiss209vl B M Platform SandalMH Bailment Women Real Rabbit Fur Slippers Fashion Flat Soft shoes for Girls WeenFashion Women's Pu Solid Buckle Open Toe Kitten Heels SandalsAllhqFashion Women's Blend Materials Pointed Closed toe High-heels Solid BootsIt drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel WeenFashion Women's Round Closed Toe Pull-on Blend Materials Low-Heels Pumps-shoes.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation WeenFashion Women's Round Closed Toe Spikes Stilettos Soft Material Solid Pull On Pumps-shoesPleaser Bordello Women's Teeze-09 Pump bluee.
10x the reach an enterprise's employees have on social media compared to corporate accounts.