Empower the Enterprise
Everyone has a digital footprint. At Qnary, we champion the idea that an executive's or employee's footprint can significantly impact the success of their company.
Research studies focusing on a diverse range of industries have shown that companies who galvanize executives and employees to endorse and dimensionalize the corporate story further amplify the success of their sales, talent recruitment, and brand engagement efforts.
We call this leveraging of the collective enterprise voice "Workforce Advocacy": an organization-wide conversation that empowers individuals to share their unique knowledge and insight to a larger audience. This proven method can help the members of your team drive sales and assist in shifting the corporate dialogue+ Melissa Luxury shoes Women's x Campana Crochet Flat Red Intense 5 UK (US Women's 7) B (M)Westcoast Women's Over The Knee Boots Back Corset Lace Up Fold Cuff Back Tie Flat Knee High Dress Riding Boots Burgundy 6.Betsey Johnson bluee by Women's SB-Haven SlipperKenneth Cole New York Women's Landon Ankle Bootie When ideas are shared, new ones arise, sparking innovation. Cross-pollination of messaging from company leaders also spurs a greater sense of credit for quality work and gives direction on where the company is headed down the organizational ladder.
Workforce Advocacy Matters
Workforce advocacy has a multitude of positive effects on a business.SODA Women's V Cuotut Perforated Closed Toe Block Heel Ankle BootieNanette Lepore Womens purplea Sandal High Heels Female Spring and Summer Korean Version of The New Point Set of Feet Women's shoes Commuter Work shoes Women's Fine with Large Size shoes (color Brown, Size 36)Vimedea Womens T-Bar Heeled Nightclub Party Cross Dressing Oversize Platform Pumps A41It drives sales and also has ancillary benefits in terms of employee recruitment and retention, assisting in shifting the corporate dialogue, increasing employee and brand engagement.
31% of high growth firms now have a formal employee advocacy program in place.
64% of advocates in a formal program credited employee advocacy with attracting and developing sales
Messages shared by employees went 561% further than the same messages shared on a brand channel Adrianna Papell Women's Francesca Indigo 9.5 W US.
90% of those surveyed stated that they look other executives up to review their backgrounds
52% of employees are inspired by their CEOs social media participation Genuine Leather Mixed colors Rivets Summer Mules Pumps shoes Women Platform Trendy Fashion shoes WomanT-JULY Women's Fashion Winter Black Riding Boots Side Zipper Chunky Heel Knee High Thick Plush Warm shoes Plus Size.
10x the reach an enterprise's employees have on social media compared to corporate accounts.